The Disney Company markets the Baby Einstein product line as an educational tool for very young children from ages 3 months to 3 years. The subjects covered are usually classical in nature. However more prominent research shows them to be ineffective in their goal prompting Baby Einstein refund.
Disney is offering a full refund of $15.99 to anyone who purchased a Baby Einstein DVD between June 5, 2004 and Sept. 4, 2009. Consumers can also exchange the DVDs for Baby Einstein books, music or a 25 percent off coupon.
Campaign for a Commercial-Free Childhood claims the offer was the result of a Federal Trade Commission's reaction to the CCFC charge in 2006 as to the efficacy of video education methods. Baby Eintein reps claim otherwise, and the choice was a decision pursuant to a new parent's guide.
The decision may also be related to increasing preasure in light of recent research showing that the Baby Eintein series is not only ineffective but even detremental.
An August 2007 the Journal of Pediatrics released a study by researchers at the University of Washington on the effects of television and DVD/video viewing on language development in children under two years of age.
The study's authors, Drs. Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff, concluded that exposure to "baby DVDs/videos" — such as Baby Einstein and Brainy Baby is strongly associated with lower scores on a standard language development test.
It does prove the admonishments of groups like the Campaign for a Commercial-Free Childhood that having a coporation raise your child via electronic media is no substitute for the parent or real education.
The CCFC on their website claims this recall and the refund of Baby Einstein videos and products as a victory
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